He is looking to become a Texas retailer of electricity in Tesla Power choice issues. The article states that Tesla is looking for the certificate and has applied for Option 1 Texas Retail Electricity Certificate. Tesla Energy Ventures is looking to use Tesla’s trademark name, and Tesla has an application:
“The applicant relies on the Tesla Mobile app and Tesla’s website to implement the customer acquisition strategy. In particular, the applicant focuses on their existing customers who own Tesla products and reads retail offerings to customers through the mobile app and Tesla’s website. In addition to Tesla’s mobile application and Tesla’s website, the applicant’s ‘existing’Tesla Energy Customer Support ‘ An organization is trained to provide customer support and guidance in customer acquisition efforts.
The article states that Tesla provides retail power in Australia and the United Kingdom, which focuses on integrating domestic energy storage. Octopus Energy is managing Tesla’s plans in the UK.
Earlier this year, Texas and much of the South were hit by a hurricane in the South, which, in fact, made us miserable. I was one of the lucky ones in my state that their pipes didn’t explode and they lost power. In my hometown, many have been without water for some time.
Texas suffered greatly during this hurricane, and this was largely due to ERCOT and the regional government’s refusal to cool sources of energy in the winter, from natural gas generators to wind turbines (in other states during the winter). Many speculated and wanted Tesla to do something, and in this application Tesla seems to be doing something. Or after receiving that certificate.