You will see some history of NBC’s NASCAR broadcasts this weekend. At the Indianapolis Motor Speedway Road Course, both Xfinity (Saturday, 4 pm Eastern, NBCN) and Cup Series (Sunday, 1pm, NBC) show a “radio style” setting with local advertisers. . Course. While this historic episode of the NBC has been airing some radio broadcasts since 2017, this marks the first week that radio broadcasts have taken place in recent weeks (they also did this last week at Watkins Glen). Nassar Manufacturing NBC Sports Vice President Jeff Benke spoke to AA about the event, and said it was a good way to bring racial power to the audience.
“It gives fans and spectators a chance to get their interest and energy around the track. And because road courses are so widespread, they are designed for natural use only.
In Watkins Glenn, NBC’s main contestant, Rick Allen, and Detona’s 500-year-old ship captain Steve Letter in the main booth, veteran MR and Sirius XM advertising manager Mike Bagley called “The Esses” and “Dell Ernard”. Cover and “The Carousel” and then Jeff Burton in 6th (as shown in the picture above). The same design exists in Indy, but in slightly different locations. Benke said those special transitions will help build power.
And when you have Mike Bagley in his place and then you go to Dell Junior and then to Jeff Burton, he gives you the instantaneous energy that is the constant energy. ሪክ Rick is strong, and you get to Bagley, then you go to him and you hear him come and go unharmed, then you go to Burton, then you go back to Lerte, that’s great.
He said that this approach is also a good difference for comments.
“It gives our men a chance to get out of their comfort zone. They spent 20 weeks in a tent. And these people love it. ”
According to Benke, radio-style broadcasts also had to bring racing radio power to television production.
I ran my first race at the age of 18, and every year I ran a long, long race. And when I was not running, I became accustomed to listening to the MRI or the president or the broadcaster on the radio with anyone. And I liked it; It is that energy that is always going on and on. And I talked about ‘buffalo’ for 15 years, even if we could get that feeling and energy twice a year.
It finally became fruitful in 2017.
“So fast forward to the summer of 2017. I have been talking about this [executive producer and president, production, NBC and NBCSN] My boss Sam Flood, and finally, we got together with another manufacturer to record the MRN broadcast [of a previous year’s race] And one of our contests last year was related to the same competition. And it was shocking how close he was. We thought he was getting away. … We did, and it matched, and I turned to Sam, and he said, ‘OK, let’s try it.’
And that is a great thing about Sam. It not only allows you to try new things, it encourages you to try new things. So I said, ‘Man, I’ve been doing this for 15 years.’ ”
Benke said the first attempts in 2017 worked well and convinced them to do so.
“It simply came to our notice then. In 2017, we decided it was the right place for Watkins Glenn, and we met with our chief engineers. And on the track, we cleared the towers of all the places we could go, and Mike Bagley from MRI was very helpful in helping us understand this together by explaining the best places to go on the track. And I’m a fan of Pete Piston and Mike Bagley and the entire MRN crew, and we’ve decided that Mike Bagle is the man who decided to be part of the broadcast.
“In 2017, we stopped the towers, we practiced, we practiced, and we felt great. So we said, ‘Let’s do the Xfinity competition, and if it works, we’ll save it, if it doesn’t work, we have tried it.’ 10 He came in, my phone rang, and it was Sam, and he said, ‘This is incredible.’ And I said, ‘Are we clear to do tomorrow?’ And he goes ‘astonished’. So we did it, and we have been doing it ever since. ”
Since then, NBC has tried this approach on many different tracks, as Benke discussed.
“In 2018, we made Watkins Glen and the Brick Field. In 2019, we made Watkins Glen and Pokono. Brick Square has a long way to go, and Pocono, in the triangle, can’t think of a better place to hang three men there. And then last year we couldn’t do it because of Kovid. So for the first time this year, we are going to clash. ”
This year’s back-to-back approach is new, and Benke said it is important to keep the broadcast going.
The advantage is that everyone is in a rhythm. They know they are not going to the booth, they know which tower they are going to. Rick goes to Bakeley, Junior to Burton, Steve to Rick. The advantage is consistency. We didn’t make it this weekend’s challenge. Again, we leaned on Mike Bagley and said, ‘Do you think this will work?’
He said this Indianapolis road course competition is also important because of the additional practice sessions included.
“Another beauty of this weekend, and one of the reasons we chose it, is because we have Xfinity practice and soccer practice, which is one of the weekends we have had this year. So we can practice in practice. And we know a lot after Friday’s Xfinity practice. But now we have seven of them, and we feel very good about it. But logically for us engineers, Eric Thomas and his team, there’s a unique set of audio equipment out there. There are only funny things: If you talk to Jeff Burton, he always talks about how much sunscreen he has.
Benke said there were some challenges for producer Matt Marvin and director Shawn Owens, but they were incredibly well-adjusted.
“It’s new to them. The men are accustomed to living in tents. But [Marvin] He has mastered it. The clarity is that he goes, “we go around the horn.” It’s great. ”
Regarding the future of NASCAR radio broadcasts on the NBC, Benke said this approach may be a powerful tool, but they do not want to overuse it.
“We want it to be unique. And if it’s normal, then it’s no different. There is only violence with the staff. And don’t get me wrong, our staff is the largest group of TV advertisers and producers I’ve ever met, and without us they are an amazing, and wonderful team. But to be great, you have to be willing to try new things. And after 15 years of waiting, it was very exciting and beautiful to see how the team took it in 2017, and here we are. Skipping last year is our fourth year of doing so.
He also said that in these broadcasts, it is important to know when to move away from the fast-paced horn to discuss a broader strategy.
You need to be wise to know when to leave because of the stories being told. You have to do the strategy, you have to tell the drivers about important story lines. And the people in the truck, the manufacturer and the director and those people have to be able to know: ‘If we have to stay away from him for a few rounds, we will stay away, because we have to make sure the fans. And the audience is aware of the strategies being developed. ‘So there is another twist in all of this. And then you calm down, you get the stories of the well stop, and Marv says, “Well, guys, we’re going horn!” They’re getting ready to leave, and we’re leaving! ”
[NBC’s radio-style broadcasts can be seen this weekend on the Xfinity Pennzoil 150 at the Brickyard (Saturday, 4 p.m. Eastern, NBCSN) and the Verizon 200 at the Brickyard (Sunday, 1 p.m. Eastern, NBC). Top image from NBC Sports Group]