How to teach producers to fish

As the saying goes, “Teach a fisherman how to catch fish in an e-commerce business, and that manufacturer controls their market. Well, that’s the thing.

After doing dozens of e-commerce webinars around the county, I found a shining gap with manufacturers last year, with several Manufacturing Extension Partnerships (MEPs).

It is an uphill battle for manufacturers, especially when it comes to e-commerce.

Entrepreneurs and manufacturers typically have two options to capture the exploding e-commerce market segment

  1. DIY, hoping to find out when they go together and look at the big learning curve.
  2. Hire a marketing company to do the work for them (DFY).

Unfortunately, many manufacturers fall into the trap of providing marketing services to companies that do not have a clear understanding of the company’s business model and sales process.

As a result, time, energy, and resources are wasted on unsustainable goals. As a result, both parties become angry and lead to a failed marriage.

In one case, following a webinar on the MEP in the Middle East, a producer reached out to share his frustration with the marketing company about managing the company’s Google Ads campaign.

The manufacturer spends $ 4,000 a month on this marketing agency to manage their pay-per-click (PPC) ads. The results? Zero sales without even a leader.

After auditing the Google Ads account, it was quickly discovered that the campaign was loaded with keywords that were of no use to the company. So all the effort was a huge waste of time and money for the manufacturer.

Working with many MPs to combat this problem for producers, he presented himself with an alternative: a team with timely and reliable guidance to successfully enter the world of e-commerce. Here and do it with you (DWY) e-commerce training concepts help manufacturers to prevent these financial mistakes.

What is DWY?

Do It With You (DWY) E-commerce training created by the current team at eCommerceMGMT. Its purpose is to teach “how to fish” in the waters of deceptive e-commerce.

The goal is to help manufacturers better understand e-commerce by equipping them with the right tools and resources to win the new business.

Manufacturers from all over the country are currently participating in DWY e-commerce training because speaking the right language to the right buyer plays a key role in producing e-commerce success.

Personally, it is interesting to see significant improvements. “The program exposed me more than I knew,” said one producer. “It was a life-changing experience for us,” said another entrepreneur.

The team at eCommerceMGMT in October is conducting weekly DWY Cohort model training every Wednesday at 3:00 EST / 12: 00 PST.

Thanks to partnerships with several Manufacturing Extension Partnerships (MEPs) And GenAlpha, eCommerceMGMT DWY Training sessions are available to producers in October free of charge.

The training sessions are accredited by the State University of Chicago.

Sign up for DWY training sessions at For questions, email

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